A reader profile is an important part of making a music magazine, it shows what type of audience reads the magazine. By knowing this information the magazine can change their contents to suit their main audience. An example of this is knowing which adverts to put into their magazine. If the adverts are more suited to their audience more people from their magazine will purchase the products, and the magazine will receive more money from advertising. Also by targeting the audience more with the content of the magazine that particular audience will continue to repeatedly buy the magazine.
Things that are conventionally included on a reader profile are;
Gender
Age
Job Class
Amount they spend on magazines
Their interests
Where they purchase the magazine
Why they purchase the magazine
Above is the reader profile of NME a alternative rock magazine, it has a mainly male audience. Which you can tell just by looking at this profile. You can tell by the colour scheme and the advertised products before you even read the stats.
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